In MIT Sloan professor Zeynep Ton’s game-changing book, The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs & Boost Profits, she proves that it is possible to offer good jobs to workers, low prices and excellent service to customers, and great returns to shareholders all at the same time. What makes good jobs not only possible but very profitable—even in low-cost service businesses—is a set of counterintuitive choices that transforms the company’s investment in workers into high performance. What are these choices? Offer less, combine standardization with empowerment, cross-train, and operate with slack. It’s a combination that lowers operating costs, increases worker productivity, and, as The Good Jobs Strategy shows over and over, puts workers—yes, even cashiers and stockroom workers—at the center of a company’s success.
In this book talk, Ton discusses The Good Jobs Strategy and its implications.
